Adire will be the name in mobile audio for this merger, mainly focusing on subs. Bleech. I've gotten to the point where I don't bat an eyelash anymore. Trying to gain footing in a saturated market, in which 90% of the consumers are complete idiots anyway.
Then, Hemp will be the name in OEM/DIY applications. Their target is mainly OEM-so we won't really see how that goes until you start seeing home audio companies putting them to market. Main thing I'd look for is if it shows up in the high end stuff, I could care less about paying 5 figures for home audio towers with a couple hundred dollars worth of Vifa drivers shoved in them. I'd go the DIY route myself anyway, but I'd rather see them show up in high end just to prove themselves. If they're aiming for the domination in the OEM market like the press release suggests, they've got some pretty big manufacturers to topple, with two very competent ones at the top of the mound in the form of SEAS and Scanspeak.
Probably a good move, IDK

Depends on what you want to see from either, I guess.