We inevitably get people coming into the physical shop I work at looking for "sponsorships" (read: freebies
).
And even with a little online company like Better Audio, I've had guys sending me Email after Email, phone call after phone call, with the same thing..
There's only ONE reason why ANY company would sponsor ANY person:
Marketing and advertising value.
The company wants to be able to:
1) talk about (and create ads about) this tremendous accomplishment that some competitor made, using their products
2) get some advertising value, and (if needed) a product-credibility-boost by having the products in a very upscale-looking install (creating that picture that this is the product of choice for the ultra-elite
)... from either a competitor that goes to lots of events (read: lots of exposure to potential customers in attendence), or a builder that shows at lots of car shows (read: lots of exposure to potential customers in attendence).
First question out of my mouth whenever ANYONE asks about sponsorship:
"What accomplishments have you made in the show car or competition circuit?"
...to which I usually get the inevitable 'I wasn't expecting THAT question' blank stare.
More amusingly, it's usually quickly followed by something like 'Well, I haven't done much to the car yet... but I'm PLANNING ON doing [insert laundry list here]..."
(what they really mean is "...if I can get someone to give me all that for free"
)
Just makes me wonder about people sometimes...
...why do you THINK I'd give you free stuff, Einstein?
"Go accomplish something, and THEN come back to me." :happy055:
I can't believe I didn't put the link on here. I feel like the biggest retard now. Wow!!! Sorry to all...I must have Half-heimer's disease. Not quite alls..but just half.
