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I know this Bowl game has been around a long while. I was watching FOX News this afternoon and the topic came up. In the discussion, they affectionately dubbed it the Bailout Bowl and quoted this from the GMAC Bowl web page..

GMAC Financial Services today announced that it will partner with Team Focus to give boys and girls the smart edge when it comes to money management.

Though the announcement was made in August 2008, you can imagine where the discussion went from there

Here's the website FOX News quoted

http://www.gmacbowl.com/08252008prs.asp