Are you sure those first two pictures are the same product?
Earthquake has a flat-piston sub with a super-shallow mounting depth - I used to sell them! (they came pre-loaded in certain space-constrained Pro Box enclosures).
IT had a very rigid, somewhat interestingly shaped plastic piston, with a traditional surround.
If you told me the top picture was Earthquake's new passive radiator - with a heavy small disc at the center- I wouldn't be nearly as surprised.
IF that's a sub, I can't even imagine a benefit.
Methinks someone is having too much fun with Photoshop.
Same with that Boston sub...
...it's not a 6x9, I don't believe. I thought they were making full-size (ie. 12" ) subs that way now, to try to capture some of the "round subs aren't cool" bandwagon that Kicker started with the L7's... since Kicker patented the surround on squares, you've got to do something, to make subs that stack right tight next to one another, right?
But the quint-stack of magnets screams photoshop to me too.